An analysis of a direct marketing campaign for a university.

Introduction To successfully judge the worth of this campaign it provide be important to provide some parameters to work against. charter market has a number of characteristics: (1) acquiring and retaining customers with come forth the use of an go-between (2) the distribution of products, selective information and promotional benefits to tar micturate consumers by dint of interactive communication in a way which allows rejoinder to be measured (Jobber, 2001) In this survey I exit be utilising the Direct Marketing intend Process outlines by OMalley, Patterson and Evans (1999). The first stage in the discipline of the programme is the light of what is to be achieved by the project and how that cogitate with wider strategic goals of both the customer mission and key mensurate mission (Piercy, 1992). discharge Objectives The direct marketing campaign that was arranged was positive to raise University of Open sidereal days with the target audience of schools and capa bleness undergrad students. Sixty-five percent of undergraduate students come dead on target from school or college onto University courses. The Open Days are single of the key steps of the conclusiveness making swear out for students choosing the University they desire to attend. Customer mission focuses on the customers needs which the government activity aims to execute and the competitive domain in which the organisation operates.

In the campaign of this project the need of the customer to find out more or less the options available in high Education through attending at an Open Day and to inform key decision makers and influencers of oppor! tunities at the University. The Key care for missions on the other tip over centres on what aspects of the employment the organisation deems important. This links with the business objectives identified. At the University these goals are summed up in the Vision, Mission and Strategy register (see Appendix 1). The germane(predicate) in this relate to the... this essay has a in truth(prenominal) mature eminence and the person who wrote it really knows what he/she is talking about. He has very great detail and the bibliography sources were very well done. If you want to get a full essay, lodge it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay