Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & Situational Analysis:Motorola, Inc. provides technologies, products, and run for peregrine communications. It operates in three segments: Mobile Devices, Home and Networks Mobility, and try Mobility Solutions (Motorola.com 2008). The cheek study focus is of Motorola?s mobile imposture technology, where it holds second place after Nokia for human being food market store share at 17.9% in mobile sales (ElectricNews.net, 2007). The market place at the bottom of the pyramid represents nearly 4 billion citizenry which holds a purchasing function of up to $14 trillion. Motorola know this market segment and in response looked at manufacturing a low address booth recall that meets the needs and requirements of this market segment. Motorola has developed the C117 handset in partnership with the GSM Association, which represents operators areawide in an attempt to overcome the capitulum barrier to mass phone possession ? price. The C117, low cost handset is expected to be the first of a family of low-cost phones to be produced and is sold for little than $40 at in large quantities prices, with an extended battery breeding to suit those without convenient door to electricity (Hunt, B. 2005).

GSMA estimates the C117 will have mobile phone ownership to more than 700 million unsanded consumers across Asia, Latin America, the centerfield East and Africa if it can encourage reduce its price infra $30 (Hunt, B 2005). The read/write head executive of Motorola Ed Zander said ?connecting the unconnected with new ultra low-cost, high-quality , beautifully designed handsets is a critica! l component of Motorola?s exploitation strategy and is the right thing for us to do as a good global citizen? clearly spatial relation this as both a growth opportunity and a social benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where subscriber growth is booming and the fastest growing... If you want to puzzle a full essay, order it on our website: BestEssayCheap.com

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