Bt Group, Sales Process And Environment

BT GROUP, SALES PROCESS AND ENVIRONMENT Introduction For many corporations, the flog from a extremely monopolistic environment to one that is rivalrous in reputation derriere be a ambitious one. It requires less of a emphasis on the bottom line, and a stronger focus on the customer. It also requires a sales bear upon that puts sales as a strategic tool in the play alongs overall planning. With sales do work focusing more on customer relationships than sales quotas (or revenues), companies can do quite well. In this paper, well examine how the sales carry out has worked for BT Group plc, a retention fellowship once know as British Telecommunication. Well study BTs move from a highly monopolistic confederacy to one that is competitive, and determine how sales process and a focus on customer, has aided this bon ton in the difficult UK telecommunications market. Because of competitive pressures, BT has been forced to move from a monopolis tic, engineer-centric point of view to a more customer-centric point of view. In this paper, well determine if that customer-centric method has provided positively charged benefits to this company, which is one of the ranges oldest corporations.

BT Group Overview BT is one of atomic number 63s leading providers of telecommunication services, with more than 20 jillion corporate and residential customers in the United Kingdom (Quader and Quader 2009; 190). The companys main(prenominal) activities embarrass local, national and international telecommunications services, wideband and net income product s/services and IT solutions (Quader and Quad! er 2009; 190). The company is also one of the worlds largest providers of communications services, operating in 172 countries (BT Group plc 2009). The main activities include IT services; local, national and international telecommunications services; higher-value broadband and meshwork products and services (BT Group plc 2009). Because its been around for cheeseparing to a century, the company enjoys strong brand...If you want to get a honest essay, order it on our website: BestEssayCheap.com

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